While Phexxi is approved for preventing pregnancy, it does not protect against sexually transmitted diseases (STDs). “During my 15-year career at the FDA, I participated in the review and approval of many sexual and reproductive health products, and I believe that Phexxi serves a true unmet need in contraception.” Lisa Rarick, M.D., former FDA Division Director and Evofem board member It’s used in-the-moment like spermicide, but Phexxi focuses on changing the vagina whereas spermicide focuses on changing the sperm. Every time you have sex, you use another Phexxi. This gel provides protection for one hour. When you’re about to have sex, you insert Phexxi using a tampon-like applicator that is pre-filled with gel which you push into your vagina. “Empowerment results from innovation and we are proud and excited to deliver new innovation to women in a category ready for change.”Īccording to Evofem Biosciences, Phexxi lowers the pH balance of your vagina, making it more acidic and an inhospitable place for sperm. “Women now have access to a non-hormonal contraceptive option that they control on their terms, to be used ONLY when they need it,” said CEO Saundra Pelletier, in a press release. Sure, there are non-hormonal options like the copper IUD or a condom, but Phexxi is the first birth control method of its kind. But a lot of these methods use hormones or require you to take action every day. How is Phexxi different from other birth control methods?Ĭurrently, the FDA has approved the patch, ring, pill, implantable rod, intrauterine device (IUD), injection, condom, diaphragm, cap, spermicide, and surgery for pregnancy prevention. “We talk about elbows, and we talk about knees, why do we call it a hoo-hoo? Why can’t we call it what it is-a vagina?” Evofem Biosciences’s Chief Executive Officer, Saundra Pelletier, told FiercePharma. With a new type of birth control comes a new type of commercial one that actually says ‘vagina’, instead of some juvenile nickname. She opens the ad by loudly proclaiming, “Welcome to my vagina” then goes on to say what is and isn’t welcome in her vagina, like hormones. The newest Phexxi commercial features Annie Murphy, star of ‘Schitt’s Creek’, which you can watch here. Now, Evofem Biosciences, the makers of Phexxi, have launched a cheeky new marketing campaign to promote Phexxi. Last year the Food and Drug Administration (FDA) approved Phexxi as the first vaginal gel for preventing pregnancy. (Aka: right before penetrative sex.)Īnd it’s a whole new method of birth control. Phexxi is a hormone-free vaginal gel that can be used as contraception exactly when you need it. Are you sick of using hormonal birth control? Would you like a simple birth control you can use in-the-moment that isn’t a diagram, condom, or spermicide? Phexxi might work for you.
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